A hub for creators seeking freelance talent.
PROJECT OVERVIEW
Creative jobs is a platform tailored specifically for YouTube creators seeking specialized talent such as video editors, thumbnail designers, strategists, and other key roles necessary for optimizing YouTube channels. The platform‘s goal is to streamline the hiring process for YouTubers by offering fast, targeted matches between creators and creative professionals.
THE CHALLENGE
With the explosive growth of YouTube and the wider creator economy, content creators are increasingly focused on producing higher volumes of professional-quality content. However, many creators struggle to find reliable, skilled professionals to assist with critical tasks such as video editing, branding, and content strategy. For many creators, the hiring process can be time-consuming and overwhelming, especially when their focus is on scaling their channel. Creative-Jobs.com was created to fill this gap by providing a dedicated platform for finding YouTube-specific talent efficiently and effectively.
MY ROLE
I was tasked with revamping the initial design and delivering a refreshed UI that aligned with a new design direction. My objective was to refine the platform’s user experience by improving visual clarity and optimizing usability for both YouTube creators and freelancers. I led the redesign efforts, focusing on modernizing the UI components, implementing fluid animations, and enhancing color accessibility to create a more intuitive and engaging platform. This involved deep collaboration with developers and stakeholders to ensure that the new direction not only looked fresh but also solved existing usability challenges.
RESEARCH
Interviews and studies with YouTube creators and job seekers uncovered several key pain points. Creators wanted to reduce the time they spent searching for and reviewing talent. They needed a system capable of quickly surfacing the most relevant candidates for their specific channel type and content needs. For creative professionals, there was a need for a more direct way to showcase their portfolios, particularly those work samples that demonstrated their expertise in editing, design, or strategy for YouTube-specific content.
Solution Design and Approach
COMPREHENSIVE RESEARCH AND ITERATION
The design process started by mapping out the user journeys for YouTube creators and creative professionals, identifying key pain points such as the lack of relevant search filters for specific job roles and inadequate portfolio representation. The new user journey streamlined the search process and emphasized creative portfolios tailored for YouTube projects.
PORTFOLIO-FIRST PRESENTATION
Creatives can showcase their past work with direct relevance to YouTube content, including video editing, thumbnail design, and channel strategy.
ADVANCED SEARCH FILTERS
Creators can now filter for specific skills helping them find relevant candidates faster.
PAYMENT WORKFLOW OPTIMIZATION
This feature enables creators to quickly and securely finalize transactions after agreeing on terms with freelancers. The system provides a clear breakdown of project costs, including taxes, and allows for multiple payment options such as credit cards and Apple Pay. This reduces friction during the payment phase, allowing creators to focus more on their content and less on administrative details.
FREELANCER PROFILE CUSTOMIZATION
This feature allows freelancers to fully customize and optimize their profiles to attract potential clients, particularly YouTube creators. By offering a detailed profile preview option, freelancers can ensure their public-facing profile looks professional and relevant. Freelancers can toggle their availability on or off, providing flexibility to control when they are visible to clients.
Results and Impact
FASTER TALENT MATCHES
The average time to find relevant candidates dropped by 40%.
HIGHER JOB POSTING VOLUME
The platform saw a 25% increase in job postings by YouTube creators, showing that the simplified process was effective.
2000+ FREELANCERS REGISTERED
Since the platform’s launch, more than 2000 freelancers have signed up to offer their services.
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